Affirm Heart is an independent family business specialising in high end manufacture of wovens, fashion and accessories. For over 30 years we have made quality the centre of our business.

Our strength lies in combining the talent of our artisan craft and associating it with efficient technology. Offering our customers a personalised service of design integrity and reliable production. We work hard to earn the loyalty of our customers and stay true to our philosophy.


Claudine Bertinotti Lenoble moved to Asia in the 1970s and established her manufacturing company in Hong Kong. In 1991 Affirm Heart anchored itself in the South China village situated close to the Pearl Delta River, a region with deep roots in artisanal craft.  Affirm Heart continues as a family business with Laurent Lenoble at the helm, now located at Shajiao, at the heart of the Greater Bay area. We cater to luxury and contemporary brands using traditional Chinese craftsmanship integrated with European design sensibility.