We work cloesly with our clients in partnership. Every customer has a dedicated team attached to their account comprising merchandisers, pattern cutters, sample makers and designers, offering customers support through every stage of the creative process.
Our design studio specialises in interpreting concepts with precision and craft. Craftsmanship is made suitable for scalable production without compromising integrity of the product.
The quality control team ensures product is checked thoroughly and has consistently high standards. Affirm Heart is a reliable producer for its customers.
Affirm Heart is home to talented artisans, where craft has been passed on across generations, keeping the tradition of hand work alive.
Our pattern masters drape to create silhouettes from sketch to toile. Our print atelier interprets colour and layouts and provides a printed base that can be passed to the artisans for embellishment. From fabric sourcing, through to execution of beading and embroidery techniques, we work closely with design teams to create their product.
Affirm Heart consider innovation in technology to be as fundamental as craftsmanship, our products are always efficiently produced. We developed our own RFID tag system to follow the production of each garment through every process in real time.
Our approach won recognition when we were awarded an industry award for RFID for our collaboration with Hong Kong Polytechnic University in developing smart software to manage production. We have automated procedures in production and continually look to optimise processes.
Our production is reactive and flexible.We have a capacity of 100,000 garments per month; within this we can facilitate large quantity orders and have fast response production lines for smaller production runs and in season repeat orders.
Affirm Heart has 1000 members of staff and we aim to provide a real career path for each individual employee. We collaborate with a vocational college from our city of Dongguan and have been singled out as a Company offering first rate training to our students.
We have been certified since 2004 for compliance with the standard of GB/T 19001-2016 / ISO 9001:2015 in the area of Design and Production of Garment, Certificate No. 00119Q39226R5M/4400
Mindful of the challenge facing us all, we have taken the lead to promote environmentally friendly practices in our industry.
Solar panels are installed on our roof and provide a significant portion of our electricity use. Our sourcing team has been proactive in promoting sustainable and recycled fabrics, of which we have an extensive library. We offer biodegradable polybags, and have entered into partnership with Arch and Hook to use and promote hangers made from marine plastic. We also encourage the use of Avitera dyestuff which is less polluting and saves water. Sustainability is important to us, we dispose of all waste responsibly.
We have a large open showroom and studio that you are welcome to utilise during your visit. The showroom is a presentation facility open to visitors to view our library of in-house designed swatches and our own garments as examples of our workmanship. Swatches are designed by our teams in London and China and demonstrate the skill set of our artisans and machinists, incorporating new and innovative fabric sourcing. Within the showroom space is an area open for design teams to utilise as a work space.
Alongside the studio is an extensive fabric archive, we believe it is essential to have a close connection of sourcing and design. We have a team dedicated to global fabric sourcing, committed to sourcing the newest in season fabrics, with the ability to develop and interpret bespoke fabric designs.
In London, our showroom is located in East London with a balcony garden overlooking the fashionably east end side of Regents Canal. Our studio houses an extensive library with designed artworks, swatches and fabrics that are constantly being updated and tailored to our market. Customers can benefit from the opportunity in-season to view the latest swatches and trims sourced worldwide. We offer on trend, market relevant design inspiration, colour references, and our latest embellishment innovations. The London studio is on hand to support you with design and sourcing needs.